Stefan Draht
Providing a comprehensive and well rounded approach to design–putting the audience and the user at the center of thought.
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Landmark Credit Union: Banking Made Easy
Cramer-Krasselt approached Sarofsky with a simple and approachable idea: let’s use miniature vignettes to tell the stories of how Landmark Credit Union can step in to make banking easy for customers. I directed a team of designers, animators, and filmers to bring to life these micro-stories using a blend of live action interactions and CG elements.